About Rick Seaney, CEO FareCompare

Rick Seaney

Rick Seaney, co-founder of FareCompare.com - is a world-class air travel expert.

FareCompare.com presides over a kingdom of sophisticated software that searches out fares and destinations at a billion combinations per query - while keeping track of 500 airlines serving more than 270,000 markets around the globe.

And all of Rick's data is updated continuously - in real-time.

No wonder he's the media's go-to guy for all things air travel. He's got the answers. And he loves to share his knowledge.

That's why Rick and the team created FareCompare.com - to help everyone become an air travel expert, and get the best deals first -- every time they fly.

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Cheap Airfare Sales for Caribbean + Creepy Ad Campaign

December 3, 2007 | Posted in: Airfare Sales, Cheap Airfare Sales

Spirit Airlines has a new sale posted on their website, with flights to various Caribbean islands for as little as $9 (before taxes, etc.).

They call it their M.I.L.F. Sale,for “Many Islands, Low Fares”. But that also happens to be a vulgar (not to mention offensive) blogging term for young men’s interest in attractive, older women.

No doubt the marketing department is enjoying the stir this has created. After all, it’s doing exactly what they wanted: it’s getting them some attention. And getting people looking at their cheap airfare sales.

One Response to “Cheap Airfare Sales for Caribbean + Creepy Ad Campaign”

  1. james says:
    December 4, 2007 at 5:36 pm

    MILF isn’t a blogging term and it doesn’t have anything to do with blogs. Although I’m sure it’s used in blogs – as are many other crass acronyms.

    It was coined long before web 2.0 and brought to popular vernacular in the movie “American Pie”

    All the best. James.

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