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Online Booking Bonuses – Going the Way of the Dinosaurs?

January 31, 2008 | Posted in: Airline News,Frequent Flyer,United

Used to be, booking airfare online with one of the legacy carriers meant a “booking bonus”; usually, extra frequent flier miles.

But, according to Ben Mutzabaugh in USA Today, those bonuses are going the way of the T-Rex. Today is the last day United will be doing that; the only remaining bonus-giver of the big-6 is American, and who knows how long they’ll continue.

What’s going on? Hint: it’s got to do with money (what else?). Click “more” and I’ll explain.

In years past, the airlines wanted you to book on their websites; it was (and is) cheaper for them. So, they’d lure you in with the promise of bonus miles.

But now, more and more people are going directly to the airlines’ websites, while online travel agents have added fees to their booking process. In other words, the airlines no longer need to “dangle a lure”.

Yet, some still do it: JetBlue, for example, still offers double “points” if you book on their website.

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updated: 2008-01-31T13:24:40+00:00