Quick Take: Northwest & Delta Merge – Mercifully take the Delta Name

April 14, 2008 | Posted in: Mergers

I’ll have tons of new information on the merger up on this site and in my ABCNews.com column — see the latest column here.

I have been asked dozens of questions about the merger and probably will get hundreds more, but the one question I haven’t gotten is “What makes you the happiest about the merger?” — for me it is dead simple:

Never again typing in: Northwest.com and getting that ridiculous website (which has nothing to do with the airline), simply because Northwest Airlines was too cheap buy the domain name from the squatter (bet the holder of that domain just had his property value go down by several hundred thousand ….)

One Response to “Quick Take: Northwest & Delta Merge – Mercifully take the Delta Name”

  1. bryan in san francisco says:

    i never understood the Northwest name. northwest of what? although Delta implies they are based in New Orleans or Cairo, it’s still a nicer name.

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