Whenever I talk about deals, I usually advise that you grab them fast, because they won’t last.
What an understatement — especially in today’s world of lightning fast deals.
For instance, we posted this brand new Deal of the Day on our special Deals section; that was on 4-29-08. With me? Okay, here’s what else was required:
- You had to BUY the ticket by May 2.
- You had to DEPART on May 3.
- You had to RETURN on May 5 or 6.
Talk about a whirlwind purchase, and, a whirlwind trip! But you’ll be seeing more of this, so best to keep reading.
I’ll give you another example, from Virgin America (this one came in my email on 4-29-08): the airline offered 25% off the price of anywhere they fly. Now that’s a good deal!
But…again, you had to make your purchase very quickly (within four days) and, you had to complete your travel fairly quickly (by June 11); plus, you were blacked-out on the dates surrounding Memorial Day.
There are a few reasons for such sales: the airline is trying to unload empty seats at the last minute (but there are fewer and fewer empty seats to unload these days); or they are looking to fill seats on the normally slower travel days of Tues., Wed. or Sat.; or trying to match a competitor’s last minute sale.
Most likely reason: it’s a way for airlines to connect with consumers, and get that brand out there. They know a lot of us can’t possibly drop everything at the last minute and take a trip, but talking about one’s “great deals” is always good advertising.
Now if you can drop everything, you really do have yourself a great deal. So, keep an eye out for these “last minute” airfare sales — and be ready to spring into action.