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May 6, 2008

Southwest — Biding Its Time?

Filed under: Mergers, Southwest — Rick Seaney @ 1:31 pm

Interesting article in the New York Times today about Southwest and mergers.

Southwest, it seems, is quite enthusiastic about mergers — for other airlines. Southwest’s CEO says, they’re doing fine on their own, thanks, but if others want to merge (especially United and US Airways) why, they’d be happy to start seizing some of the new entity’s market share.

Merging isn’t for Southwest though; the airline is doing better than any of the others, thanks to its leaders’ foresight in hedging fuel costs, so why take on a weak partner? As I said, interesting reading.

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