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1. Rick,

   We had a gracious comment regarding this on our site from Josh Goldman, Sojern (the ad company) investor.

   http://beatofhawaii.com/ads-come-to-your-boarding-pass/

   You can save your colored ink cartridges, if you choose.

   Aloha, Jeff

   Comment by beatofhawaii.com — July 15, 2008 @ 2:48 pm

2. Well I got to say that while Delta is trying to find ways to cut and save money, they are making things expensive doing other things:
   - Such as color tickets and probably these tickets will not print on the everyday normal business printer.

   - And a year or two ago, Delta paid to have a designer design new outfits. Waste of money. I like the outfits that they have now.

   Comment by Dave — July 15, 2008 @ 2:56 pm

3. Ah, yes, the expansion of ads within the airlines. And I thought it was bad when I got re-booked onto US Aiways and pulled my tray table down….

   But really, why stop here. Why don’t airlines just make money by painting advertisements on the body (outside) of their planes, much like many public transportation systems do. The whole aircraft (minus a small section for the airline name) could be an Ad. Planes painted with the logos of the biggest corporations: Bank of America, Coca-Cola, Apple, or maybe just….the Nike swoosh!

   Actually, I seem to remember way back, a [now defunct] low fare airline that did this, that had their planes as moving billboards (Rick, can you help here?). Believe they had low fares, subsidized by the ads. Of course, in today, the revenue would be used to offset the cost of oil, and perhaps to help slow down the rise in airfares.

   Comment by Elliot Campbell — July 15, 2008 @ 10:09 pm

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