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September 29, 2008

Still Up for Grabs: Name the New Terminal at Detroit Metro

Just noticed that the “naming rights” for the terrific new terminal at Detroit Metropolitan Wayne County Airport are still up for grabs. Right now it goes by the less than euphonious “North Terminal” - but for an estimated $40 million, you can name it what you like. Our sister blog has already suggested slapping sponsorship-type decals on planes, but I’m not sure the airport is ready for that; other, more sober-minded types suggested last Spring that likely names would include “banks and financial institutions” - but since the meltdown on Wall St., I don’t think so - I’m sure we all remember Enron Field… What would you call it? I’m up for the serious and the silly.