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October 3, 2008

Hawaii Tourism Officials Try to Lure Visitors with Package Deals

Used to be, you didn’t have to sell Hawaii - people would simply come. But that was before airfares started creeping upwards - and Jeff over at the Beat of Hawaii website tells us that “seats, and travelers are down over 20%.” In response, tourism officials are launching a $4.5 million marketing campaign, to lure visitors back. A lot of the focus will be on “vacation packages” at what are said to be deeply discounted prices. We have already been hearing about some nice hotel deals there - and the same goes for hotel deals in Las Vegas, another popular destination that’s facing some painful airline capacity cuts.