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A recent report from IATA (International Air Transport Association) shows that global air travel dipped roughly 2.9% in September as compared to August. This is seen by many as an early sign that global economic conditions are taking their toll (and will continue to take their toll) on the airline industry across the board. According to the report, African carriers saw the sharpest decline (down 7.8%) with Asian-Pacific carriers witnessing a drop-off of 6.8%. While a decline in demand and the resulting drop in overall air travel doesn’t come as a shock with the current state of the global economy, the pace at which the drop has occurred and the scale on which it has occurred has surprised members of the IATA:
If the trend continues, Bisignani believes that the loss of revenue for member airlines in 2008 will surpass their initial predictions of close to $5.2 billion. In order to combat the wane in demand, international carriers have taken similar steps to those we’ve seen domestically including holiday/winter airfare sales and reduced prices on longer flights. It remains to be seen if these appeals and others to consumers will help reverse the trend and put more travelers back in the skies in markets across the globe over the next several months. |























