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  • December 1, 2008

    What’s in a Name: Hawaii’s “Go!” May Rebrand as “Aloha Airlines”

    Filed under: Airlines, News — Rick Seaney @ 2:11 pm

    The owners of the inter-island airline, “go!” are moving to rename the carrier, “Aloha Airlines” — yep, the same name as the venerable, 60-year old Hawaiian institution that went bankrupt earlier this year — a bankruptcy Aloha blamed in part on an airfare war and “go!’s” allegedly “predatory pricing“.

    This news comes as go! parent Mesa Air Group says it has settled a lawsuit with Aloha’s former controlling shareholder.

    Smart move, or dumb?

    I know that Aloha had a lot of fans — but can the goodwill carry over, or will it be seen as a crass move on the part of an upstart? You tell me.

    3 Comments »

    1. I think it’s a bad move. Many folks in Hawaii hold a grudge against go! for essential causing the Aloha Airlines demise. So, I don’t think it’s a wise move to take over the airline’s name, too. That’s like salt in the wound.

      Comment by Sheila — December 1, 2008 @ 2:27 pm

    2. Rick,

      What are the prospects for summer 2009 airfares to Honolulu?
      What do you see?
      When do they generally decline?

      Thanks,
      Scott

      Comment by Scott — December 1, 2008 @ 5:39 pm

    3. Hi again - I thought you might be interested in this Hawaii take on the potential name change. http://kgmb9.com/main/index.php?option=com_content&task=view&id=11977&Itemid=40

      One former Aloha pilot describes go! re-branding as “nauseating”.

      Comment by Sheila — December 2, 2008 @ 9:09 am

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