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Flight Attendants to Spirit Airlines: “Quit Degrading Women”

January 28, 2009 | Posted in: Airline News,Flight Attendants

Flight attendants of Spirit Airlines say — they’ve had enough.

According to a press release, they are sick and tired of their airline’s promotional fare ads that they believe are demeaning to flight attendants – ALL flight attendants at all airlines – and women in general.

They decry the “not very subtle innuendos” in the ads, and if you’ve ever seen one of those Spirit ads, you know what they mean. Example: one ad proclaimed, “We’re Proud of our Double-D’s!” – which supposedly refers to, deep discounts (and you can see more of these “raunchy ads” in this post on our sister-blog, Standard Upright Position).

Here’s what an official with the flight attendants’ union had to say:

“I feel as though I have entered a time warp and am reliving the battles for respect and justice for women that we fought for 40 years ago.” –Patricia Friend, Association of Flight Attendants

The latest outrage (according to the press release): a management proposal requiring Spirit flight attendants to wear inflight aprons adorned with the logo of an alcoholic beverage company.

SPIRIT’S RESPONSE: Misty Pinson of Spirit’s Corporate Communications said the aprons are an onboard advertising sales component to ultimately help lower operating costs and allow the airline to continue to offer low fares – plus, Spirit consulted the flight attendants’ union about them, and received no objection. HOWEVER, on the subject of those questionable ads, Spirit offered no response at all…

Readers, your thoughts?

7 Responses to “Flight Attendants to Spirit Airlines: “Quit Degrading Women””

  1. Bernadette Daftary says:

    I am in total agreement with the flight attendants. The ads are demeaning; I will not fly Spirit airlines.

  2. B Sanders says:

    As a frequent flier of Spirit Airlines I find great amusement in the ads. In fact I pass them around to all of my friends, ladies included, and we all get a laugh out of them. I’m so sick of hearing about what women think they’re being thrown back into (40 years ago). Having everyone wear an apron is not throwing women back into some kitchen their mom used to cook in. Some of the ads are certainly a play on an industry women seem to love being in or else they should give their money back, why don’t they take their attack to the women who infest this country with their “right” to make a living in porn which degrades all women instead of some marketing geniuses that allow these women to keep their jobs.

  3. Mateo says:

    This reminds me of that “MILF” sale that they ran in December 2007 which they claimed stood for “Many Islands Low Fares”.

    Airlines already insult our intelligence on so many levels. Are they going to insist on doing so even further with these pathetic “we didn’t know any better” ad campaigns?

  4. Vadalia Speaks says:

    Re: Sexist and demeaning advertising by Spirit Airlines

    How unfortunate that the “people” running this airline have so little consideration for their clientele and their employees. The “people” must have been watching too many “Girls Gone Wild” DVDs. Only a tiny percentage of women think degrading women is all right. When the time comes to select an airline, Spirit will not be on my list.

  5. Julie C. says:

    The ad is rude and disrespectful. I will not fly the airline. Its disheartening to see that some people still don’t get it after all these years, and if anyone is sick of hearing women complaining, well that is too damn bad. if someone is out of line they are going to hear about it.

    the apron ad is a bad idea. Flight attendants are there for many many safety reasons. They are not merely waitstaff and the aprons clearly give the impression that that is what they are. put the ads somewhere else.

  6. D. Dhanani says:

    Spirit Airlines is my absolute favorite airline. It has allowed my family of 5 to travel places that we could have never afforded!
    I enjoy the creative advertisements which put a smile on my face. Various ads are going to always insult someone at some level. Lighten up! We have much worse problems in this economy to worry about.

  7. Catherine Todd says:

    I love Julie C. who wrote: #5: “#

    “The ad is rude and disrespectful. I will not fly the airline. Its disheartening to see that some people still donít get it after all these years, and if anyone is sick of hearing women complaining, well that is too damn bad. if someone is out of line they are going to hear about it. ”

    You tell ‘em, Julie, and all the others who posted the truth about Spirit’s sexist and demeaning ads… we need more women like you! I will remember this quote and use it as much as necessary. I also don’t fly Spirit because of their ads. Some day they will have to learn; sooner rather than later or they might just find themselves out of business. LOL. Hit ‘em where it hurts… their pocketbook. It’s the one thing people do listen to. You go, girls!

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