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Southwest vs. Virgin America, Etc: The Great California Airfare War!

January 29, 2009 | Posted in: Airfare News,Airline News,Southwest

First up is Virgin America: earlier this week, I blogged that starting April 30, Virgin America begins flights between Orange County, California and San Francisco. Special introductory price — $59 one-way.

Enter United and American: they match the upstart, offering $59 one-way fares from April 30 through June 10.

And here comes Southwest: the king of cost-cutters ups the ante when it starts its Orange County-San Fran flights on May 9 – airfare on Tuesdays and Wednesdays will go for a mere $49 one-way.

The winners are the passengers: a year ago at this time, United and American were charging about $125 one-way for these flights – the fare war has brought prices down by more than 50%!

Will the Goliaths prevail? Or the little guys? And which one – Southwest with its loyal customer base, or will Virgin’s mood-lighting win the day?

Fare wars – what’s not to love?

One Response to “Southwest vs. Virgin America, Etc: The Great California Airfare War!”

  1. Steve Filson says:

    What’s not to love? Consumers win fo sure, but none of the airlines make money. This is exactly the pricing dynamic that has put the airlines on the financial ropes in the last thirty years. It is what has brought us the terrible service and added fees that we all hate about American carriers. When are we going to move on from caring about consumers and start looking at the financial mess of our country’s airlines?

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