If you saw my recent post on the possibility of Delta dropping Coke for Pepsi, then you probably noticed that it got a lot of comments.
People, it seems, are pretty darn passionate about their soda pop!
And you have to wonder – why? I know I’ll sound like a heretic here, but face it: Coke and Pepsi look the same, they cost the same and some folks think they taste the same (or pretty close). So what’s the difference? Plenty, say many of you.
Okay, now let’s look at the airlines: these days, there are fewer and fewer differences. For one thing, even the legacy carriers are firing out sales as well as matching the airfares of the low cost discounters. And service isn’t so different, either: most have gone the “bag-fee” route.
The head of US Airways might as well have been speaking for all airlines when he told SmarterTravel that there’s been “very little consumer pushback” to the fees (even though comments on the blog would suggest otherwise), and that includes the beverage fee US Airways introduced – and dropped – because nobody else matched it (and because it was turning the airline into a joke).
It can’t be mere marketing or branding – both Coke and Pepsi have had award winning ad campaigns over the years – but so have the airlines (think of all those gorgeous United ads).
So – what’s left in terms of airline loyalty? Keep reading…
Why Don’t the Airlines Get the Same Kind of Loyalty as Coke or Pepsi?