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A New Bag Fee – With a Twist (How About a Baggage Guarantee?)

April 23, 2009 | Posted in: Airline News,Ask Rick

I’m sure no one is thrilled with Alaska Airlines’ new first-checked fee – yes, they’ve joined the crowd and will start charging the now standard $15 next month.

But, at least it comes with a guarantee.

Yep, Alaska has just instituted a new “Baggage Service Guarantee”, and here’s how it works: if your bag is not “at the baggage claim within 25 minutes of your plane parking at the gate” you get $25 off a future Alaska flight or 2,500 bonus miles.

Alaska’s CEO says, no other airlines offers such a guarantee, and I certainly haven’t been able to find one (but, I’m still digging).

I do recall, however, a somewhat similar guarantee made by the now-defunct Eos airlines – an all-business class carrier – their policy was, if they lost your luggage, your flight was free. Nice.

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