Ryanair, the low cost carrier that may bring you pay-toilets and standing room-only flights, is once again leading the way with – “smokeless” cigarettes.

Yes, Ryanair now allows passengers to suck away on “smokeless” cigarettes that contain no tobacco and no smoke, but they do have nicotine in them and a water vapor that mimics the look of smoke.

Naturally, Ryanair employees are selling these things on their planes. A young friend of mine witnessed the sales pitch but saw no takers. Maybe it was the price: Ryanair sells a pack of ten smokeless cigarettes for 6 Euros – the equivalent of a regular pack for about $17.

Of course, that’s the point -it’s just another way for Ryanair to make a buck.