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Clever Marketing Moves the Needle on Market Share

August 18, 2009 | Posted in: Airfare News,Airline News,Twitter,United

Remember our earlier post about JetBlue’s “All You Can Jet Pass” that’s good for travel anywhere from Sept. 8 through Oct. 8? It was a clever stunt that became a “trending topic” on Twitter.

In the meantime, other airlines have jumped into this brave-but-not-so-new social media world – think United Airline’s Twares, which are special fares just for the Twitterati. (think @jetbluecheeps)

The question is – is Twitter doing the job for them? Do these stunts work?

Well, clearly it’s paying off for JetBlue -as you’ll see for yourself on the graph that’s coming up — keep reading.

And really, for JetBlue, it almost doesn’t matter if they sell a lot of all-you-can-jet passes or not – these days, “the buzz” is the thing, and they’re getting plenty of that. We’ll see more of these stunts.

One Response to “Clever Marketing Moves the Needle on Market Share”

  1. Tim Phillips says:

    I agree that creating the “buzz” certainly helps market share, but JetBlue also has the best product and service up there. It’s not just buzz in a bubble.

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