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Southwest Adds New Fee, So You Can Board Ahead of Hoi Polli

September 2, 2009 | Posted in: Airline News,Ask Rick,Southwest

As we all know, seating on Southwest is first come, first served.

Unless you’re in Business Select. Or a Rapid Rewards A-List Customer. Those folks board first.

However, if you pay an extra $10 for the new EarlyBird Check-in, then you can board after them – before the “general check-in” passengers.

What happens is, that extra ten bucks means your boarding position is automatically reserved 36 hours before departure – ahead of general boarding. As the Southwest website says, it “improves your seat selection options” though it does not necessarily guarantee you an “A” boarding position. See all the details here.

So while EarlyBirders don’t board first or second – they don’t board last, either.

Readers, is this something you’d purchase? Is $10 worth it for a better seat – and a better shot at some bin space?

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