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Spirit Cashes in on Tiger Woods with Tasteless Ad – New Low?

December 3, 2009 | Posted in: Airfare News,Sports

Somebody said, take a look at the Spirit Airlines website, and I did – and saw a short, animated video ad of a tiger driving an SUV into a fire hydrant. This gem publicizes Spirit’s no doubt quickly-put-together “Eye of the Tiger” sale. It is an obvious reference to the beleaguered golfer.

Also on the same site, a somewhat more tasteful spot featuring a vampire touting the carrier’s new “Low Moon” sale, playing off the current hit Twilight film.

But it’s the “Tiger” ad that makes you gasp. A new low for Spirit?

Not really – not for those who remember the airline’s “Double-D’s” ad – or perhaps you recall their “MILF” ad (which their marketing team alleged referred to many islands, low fares). Then there was that “T & A” ad

Spirit CEO Ben Baldanza once explained all this by simply saying, “We’re a small airline, so we have to be a little different.”

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