In my latest weekly column for ABCNews.com, I tackle the weighty issue of what might happen to Frontier Airlines animals if owner Republic decides to revamp branding.

I’m talking about those wildlife photos that grace the tails of Frontier’s aircraft: you know, Larry the Lynx, Rudy the Raccoon, Grizwald the Bear and more (yes, those are their names – it says so right on Frontier’s website).

If you read the column, here are a few things you’ll learn:

• Qantas’ kangaroo once had wings
• Three “animals” made the list of Top Advertising Icons of the Century: Tony the Tiger, the Energizer Bunny, and Elsie the Cow
• A film parody shows “Hitler” ranting in support of Frontier’s wildlife: “Griz is going to tear someone a new one!”

Here’s how I end the column:

“For Flip and his associates, I hope it all works out. Otherwise, they’ll be headed to the Old Icons Retirement Home, where they can sit on the porch with Speedy Alka-Seltzer, the Frito Bandito, Mr. Whipple, and the Taco Bell Chihuahua – and reminisce about the days gone by.” –Rick Seaney, ABCNews.com, 3-31-10