
We got indications late last week that Southwest had initiated air fare increases, and over the Labor Day weekend, FareCompares technology got wind of other activity, which was the other major domestic airlines matching Southwest, on those routes that overlap the carriers.
These increases are based on the number of miles traveled. Increases you can expect on one-way flights of varying lengths:
- $1 for one-way trips less than 500 miles
- $3 for one-way trips less between 500 and 1000 miles
- $5 for one-way trips between 1000 and 1250 miles
- $5 and $10 for one-way trips over 1250 miles
To put this in context, the number of miles between Chicago and Los Angeles is 1757. Plus, these increases include business (less than 14-day advance purchase) and leisure travel.
Who’s following this lead? American Airlines, United Airlines, US Airways, Continental Airlines, Northwest, Frontier, Alaska Airlines and, to a lesser extent, Delta. The story has caught the attention of the media, and I was contacted and asked to comment on it by reporters.
It’s always amazing to me how you can have an in depth interview, and one random quote gets pulled from it. Check out the story in the Baltimore Sun (via Bloomberg) to see what I mean.
As for the Southwest move; is it unusual activity for this time of year? You bet. But these increases are significantly smaller than normal, system-wide increases. Still, it’ll be interesting to see how it all shakes out and what it’ll mean (if anything) for the upcoming holiday season.

As time permits I will be selecting questions from the Ask Rick Blog Post (in the comments section) and providing some advice. Be sure on all questions to include departure, destination, airline, time frame (as they apply).
Kim asks:
I just discovered the Aloha flight I booked from Maui to Sacramento has a stop. We will be traveling with my daughter who will be 22 months at the time and I really need a non-stop. I contacted Alohas reservations and the would allow me to change the flight for a $125 fee plus any increase in the ticket cost. When I looked online the return flight available was actually about $5 less than what I originally paid, not the $86 increase they quoted me. Is there any way to get them to waive the $125 and get the lower priced airfare?
I wasn’t familiar with the non-stop from Maui (Kahului, Airport Code: OGG) to Sacramento (Airport Code: SMF), a quick check on Farecompare.com flight schedules shows the flight and the list of airfare prices on this route.
As background, airline change fees are governed by a rule on the airfare called — oddly enough — “Penalties” — and to some degree requirements in the Aloha contract of carriage and other applicable reservation fee policies (like charges for making a phone call to an airlines reservation agent).
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