I am not sure exactly sure how air travel got into my DNA, but certainly it is a strand that is hard to shake (presuming one wants to shake it, which is not the case for me).

I started this blog in July 2007 on a lark after reading a book on the joys and pitfalls of blogging in the corporate environment that everyone should take a gander at, called “Naked Conversations”.

After years of doing just about everything one can do in what some call information technology, from designing data centers to writing firmware for hardware devices along with reams of code in several languages for hundreds of projects (if that is not a run-on sentence, I don’t know what is)

I have found in the past few years a passion for writing (regardless of my terrible grammar and spelling), especially about the intricacies of air travel and airline ticket pricing, in which I have invested almost a decade now in study and research.

Now that I am writing more (my choice), it is time to get a bit of organization.

I have recently been placing my consumer focused analysis, tips and newsy musings on the FareCompare site where they belong – a place where those that want to save a buck on air travel can read and ruminate on the ever more complex process of scoring a cheap flight (I learn something from someone online every day).

I also will have a variety of syndicated content like my weekly ABCNews.com column.

For now, however, I am going to focus my personal blog (the one you’re now reading) on what some might call air travel geek stuff – a lab, if you will, which I have been wanting to do for a long time.

I intend to change the editorial direction on this blog, to muse about:

• Algorithms and tools we are working on at FareCompare (feedback is most welcome)
• Wonky in-depth research related to our huge historical database of worldwide airfare pricing information (with a goal of productizing the ideas on our site)
• My analysis of Hitwise sentiment and competitive intelligence information
• Evangelizing Social Media and how it is going to change the way we shop for travel in the future  (and how it could collapse under the weight of privacy issues)
• Opening up the curtains on FareCompare.com and why we are so different in a world of commodity airline price quotes

I hope you will continue to follow both tracks of musings (over at FareCompare (my author page) and here) and provide me the invaluable feedback needed to have a more lively and active two-way conversation.

Let’s get started